Maccosmetics

A proud community of professional makeup artists, MAC is at the forefront of setting trends, collaborating with the stars of fashion, art, music and pop culture. Mac cosmetics usa “This is an opportunity to tell the MAC story to the people who haven’t been brought up with MAC,” said Sainty. “Moving more into the digital space and being more prominent on some of these platforms will enable that understanding.”

Save up to 70% on MAC foundations at MACCosmetics.com - click the link to see live prices on foundation must-haves from MAC’s Studio Fix, Pro Longwear, Studio Sculpt, & Studio Tech Space NK Classics Virtual reality isn’t new for MAC, however. The beloved label started testing augmented reality technology in 2017 by installing virtual try-on mirrors in select stores. Today, it has more than 120 stores globally equipped with virtual try-on mirrors, which leverage facial and 3D video makeup rendering technology to create a curated set of MAC shades and looks in an instant.