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Bobbi brown jones road
Jones Road, which is self-funded, reportedly hit $20 million in revenue in its first year in business. But the brand wasn't prepared for the influx of new customers that TikTok brought in — mostly millennial women and women in their 40s, 50s, and 60s who knew Brown's name from her namesake brand, she said. Bronzing Powder Bobbi Brown sent shockwaves through the beauty community after addressing a few popular beauty influencers who gave negative reviews of her Jones Road tinted balm.
Bobbi Brown - Beauty
Brown didn’t intend to build another beauty brand after leaving her company in 2016, but the almost involuntary itch to create never abated. “I just didn’t feel done. Not only do I love being a makeup artist, I love being a teacher. I love the creative process of marketing and product development, and I missed it,” she says. What’s more, she felt the current beauty landscape wasn’t adequately fulfilling the needs of today’s consumers: a growing number of savvier, better-informed beauty shoppers seeking connection and transparency, who care about the sourcing and effects of ingredients on the body, both inside and out. Bobbi Brown Lip Liner Rum Raisin At night, I wash my face at night with Soothing Cleansing Oil, and I just rinse it off with water. It's nice because if I’m too tired to put moisturizer on, I just don’t have to—the oil leaves a nice cushion. If my skin is super dry, I’ll put the Extra Balm on and I’ll put oil on top of it—I’ll layer. I don’t have to wash it off , it’s just gone somewhere. But I'll probably put on more moisturizer again.